Radioplayer is a new website aiming to do for radio what Freeview did for TV, bringing 157 digital radio broadcasts together under one powerful tool.
The Radioplayer has some influential partners at launch including Radiocentre, the industry body and the BBC which has made all of its stations available through the service.
The Radioplayer allows users to search by station, presenter, show or genre and has a 'Favourites' feature that gives the user quick access to eight pre-selected stations.
Managing Director, Michael Hill is confident that the platform can be successful thanks to its openness and the quality and quantity of content partners which is expected to quickly reach 300 commercial stations.
The Radioplayer can be customised by broadcasters to offer additional on-demand content, previous shows and advertising to generate extra revenue.
With Radio due to undertake the digital switchover in 2015, Radioplayer hopes to provide a standard internet platform for UK radio. For radio fans this might relieve the pain of losing Pandora to international licensing constraints back in 2007.