Twitter has announced the inevitable: The official iOS and Android applications will now be infiltrated by the company's Promoted Tweets advertising initiative.
In a post on the official Twitter blog the company has announced that, almost two years after Promoted Tweets came to the browser version of the social network, Android and iPhone users will also have to tolerate companies we don't follow coming to our news feed.
Almost as if it was doing us a favour, the company says: "It has been nearly two years since we introduced Promoted Tweets, the first in our suite of Promoted Products. In that time, people around the world have increasingly accessed Twitter from a mobile device. Today, we are taking an important next step in making our Promoted Products available to those users.
"With our most recent app updates, Promoted Accounts are now in Twitter for iPhone and Twitter for Android. And in the coming weeks, we’ll begin introducing Promoted Tweets in the timeline on these mobile apps.
"Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about."
iPhone and Android users may not be too happy to see Promoted Tweets within their timelines, but with the exponential increase in the amount of users accessing Twitter through official mobile apps, it was almost inevitable that the social network would seek to cash in.
Twitter assures us that we will only see Promoted Tweets from companies and brands relevant to accounts we follow.