The micro-blogging site suspended the UK journalist’s account after Adams tweeted the email address of an executive at NBC over a row about the network's coverage of the London Olympic Games. NBC filed a complaint to Twitter and the site promptly shut down Adams's Twitter account. NBC has since withdrawn its complaint.
Twitter's General Council, Alex Macgillivray, apologised to Adams in a blog post, saying:
"We want to apologize(sic) for the part of this story that we did mess up. The team working closely with NBC around our Olympics partnership did proactively identify a Tweet that was in violation of the Twitter Rules and encouraged them to file a support ticket with our Trust and Safety team to report the violation, as has now been reported publicly. Our Trust and Safety team did not know that part of the story and acted on the report as they would any other."
"As I stated earlier, we do not proactively report or remove content on behalf of other users no matter who they are. This behavior is not acceptable and undermines the trust our users have in us. We should not and cannot be in the business of proactively monitoring and flagging content, no matter who the user is – whether a business partner, celebrity or friend."
Adams's account was reinstated on Tuesday.