Apple has knocked Aston Martin into third place on the list of coolest brands, after six years at the top
The luxury car maker failed to beat off stiff competition from the consumer technology juggernaut, which launched the iPhone 5 last week, and YouTube, which was awarded second place.
But it still has a lot to rave about, however, as it was the only brand outside of the technology sector to make it into the top five.
The annual poll, voted for by 3,000 British consumers and a panel of 39 “key influencers”, placed Twitter fourth and search giant Google, second.
The top 10 was rounded up by the BBC’s iPlayer, the Glastonbury festival, Virgin Atlantic, Bang & Olufsen and clothes retailer Liberty.
Words: Bertan Budak