TomTom has reignited the battle with a host of free turn-by-turn navigation services in the best way possible; by adding Star Wars voices to its iPhone app.
Yes, TomTom for iPhone v1.5 will now have the wisdom of Yoda, the wise-cracking of Han Solo, the patronising etiquette of C3PO and the ominous growls of Darth Vadar using the force to guide you along the way.
The updated app incorportates a 'navigate to geotagged photo' feature as well as optimisation for the iPhone 4's retina screen.
The new version of the app is available to download from the App Store now for £49.99 or a free upgrade for current owners. Each Star Wars voice costs an extra £3.49. You'd think for that price they'd at least throw in threepio as a gesture of good will.