BlackBerry CEO Thorsten Heins has admitted that BlackBerry had become too 'fragmented', claiming that a lack of coherant focus had left the company with a bit of 'fat on the hips'
He added that he plans to turn the company into a 'lean mean fighting machine', and candidly admitted that during the launch of BlackBerry 7 there were some problems.
"We needed focus, this company was growing so tremendously fast, within 3 years we grew this to 20k people, and what happens to a company when you do this, you want to cover everything. You lose a line of sight, focus."
"RIM was the accountability system, the issue we had though was that it doesn’t scale with a £20bn company."
He went on to talk about the decision to build a completely new OS in the form of BlackBerry 10 and suggested that perhaps BlackBerry 7 had in fact been holding the company back.
"I can’t tell you how difficult that decision was, one and a half years ago, that the platform we had, wouldn’t be able to take us there, lets be really really clear, BlackBerry 7 has reached its peak of perfection."
"15 years in software is quite some time and we needed something that could really take us forward."