The Voice coach Will-i-Am is reported to be in hot water with BBC bosses for constantly tweeting during the show, according to reports.
Last week, the Black Eyed Peas star, 37, was caught typing away on his blower no less than 16 times – despite repeatedly being told by show bosses not to do so.
“I'm having so much fun doing this...being myself...the way I am at home with family...#followme to have a closer connection #thevoiceuk...” the rapper tweeted on Saturday night.
Another tweet read: “I'm tweeting live...staying connected and enjoying Saturday night with my uk family...#thevoiceuk”
A ‘source’ told the Mirror: “This isn’t tolerated whatsoever. We need to show more respect to the people at home. It’s like he can’t be bothered.
“This isn’t a mickey-mouse satellite channel, this is the BBC where high-production values are key. He’s making a mockery of the show.”
And it would seem that the show’s fans are also growing tired of his antics.
His tweets were met with criticism from fellow tweeters who accused him of being rude for using this phone while contestants were performing.
Said one: 'Using your phone during Jaz [Eligton’s performance] came across as incredibly rude!'