Tech Today: iTunes Match live, BlackBerry London spied

Plus: PETA hates Mario's fur coat, Amazon Kindle Fire ship early

Monday evening saw the launch of iTunes Match, while we saw a radically different BlackBerry smartphone unveiled. Meanwhile, Amazon Kindle Fire's have been arriving early and Mario has made an enemy of animal rights activists

iTunes Match launches in the US, two weeks late
Apple has issued an update to iTunes, which gives US users access to its iTunes Match subscription music service. The service was initially promised by the end of October, but Apple seems to have taken its time getting this one right. For $24.99 a year (about £15) Apple will scan your hard-drives and make high-quality MP3s from available to stream to your iTunes-enabled devices. No word of a UK launch still.
Link: Apple

PETA: Mario is a despicable pro-fur scumbag
Notorious animal rights group PETA has aimed both barrels at our favourite chubby Italian plumber, over his famous Tanooki invisibility suit (that just happens to be raccoon skin). The company, which made its name by throwing buckets of blood on people wearing fur coasts, posted on its website: "When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy-even wearing the skin of a raccoon dog to give him special powers. Tanooki may be just a "suit" in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur." Seriously.
Link: The Escapist

Amazon starts shipping Kindle Fire tablets early
Americans who pre-ordered their Amazon Kindle Fire devices have started receiving them a day before the launch. The $199 challenger to Apple's iPad began showing up on Monday. Amazon said it was "thrilled" to send the Android tablets out early, but there's still no word of a UK launch. We'll have an Amazon Kindle Fire review, unboxing and video on the site later this week.
Link: LA Times

BlackBerry 'London' device spied with BBX OS
According to reports on Monday night, the first phone to carry the BlackBerry BBX OS will be called the BlackBerry London and will be a 3.7-inch touchscreen device which will be slimmer than the iPhone 4. The device, which looks nothing like any BlackBerry device ever, due to the metallic silver strips which book-end the handset will allegedly arrive next year.
Link: The Verge (with picture)

Giant stuffed bear gives you a stroke you snore
We've all been victim of the great snoring dilemma: Do we physically strike our partners when their snoring becomes unbearable or go and sleep on the soft? Well now there's a cuddly toy who'll do it for you. Japanese bear Jusuiki-Kun will gently stroke your face when you begin snoring, which will encourage you to turn onto your side. Check out the video below
Link: Masable