Taptu iPad app launches as an innovative new news source

Bespoke news streams crafted from RSS feeds

Taptu offers users with bespoke news feeds based on their requirements

Following launches for the iPhone and Android smartphones social media and mobile technology company Taptu has officially unveiled the Taptu iPad app, an innovative new service allowing users to discover news content.

Self proclaimed as the “pre-eminent next generation news service,” Taptu iPad will allow users to intricately craft news streams bespokely tailored to their precise wants and needs from a global catalogue of RSS feeds and a search algorithm designed to allow users to discover content and sources relevant to their requirements.

With a version of the Taptu service scheduled to launch for Android Gingerbread touting tablets such as the Motorola Xoom by the end of the month, the iPad edition, which is available to download from the iTunes App Store free of charge now, marks the company’s first foray into the rapidly growing tablet market.

“Thanks to the millions of downloads of our first generation apps on iPhone and Android, we listened to our customers and further analyzed how they want to consume their news, manage their information and social networks and mix their favorite content sources. We’ve focused on delivering the most powerful way for customers to curate, follow and share content– from their widest interests to their most niche passions – all in one convenient free app,” proclaimed Mitch Lazar, CEO of Taptu.

Speaking directly with T3 Taptu spokesman Konstantinos Papamiltiadis said of rival services such as Flipboard that already do similar things to the Taptu app: “The problem they solve is the packaging of content, not the discovery of content.”

Of the new, innovative service he added: “We target one stream for every topic a user might want to search. Taptu provides plurality of content, depth of content and context. It makes the RSS feed a sexy push to websites and allows users to discover information.”

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