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Frankly, it's time to move on from that £10 digital Casio you've had strapped to your wrist since the late '90s. And the new line-up from British watch manufacturer Storm isn't a bad way to go about it.
The company, launched back in 1989, revealed it's new line-up for the coming season at an exclusive event in London this morning.
Both men's and women's models were on display, as well as several accessories the company produces alongside the watches, bags and sunglasses you may have seen on fashionable individuals.
Aside from having an awesome name, the industrial-looking Maxitron (pictured above) is one of the new additions to the collection. It's water resistant to 50m and boasts a chronograph with minute, second and 24 hour dial.
A partnership with Swarovski crystals means several of the new models in the women's range feature free-falling crystals built around the watch face.
Predictably, they'll cost a little more than the average supermarket timepiece - with the Maxitron coming in at £189 and available in either black or silver. Visit the Storm homepage for a full list and more images of the new collection.