Retail giant Starbucks is to pioneer direct from app payments with its digital currency application to allow UK consumers to make purchases via their smartphones
Coffee shop powerhouse Starbucks has confirmed it is to bring its mobile payment application, already available to stateside customers, to the UK within the coming weeks allowing for payments to be made direct from the app.
Set to be made available exclusively to iPhone and iPod Touch users at launch the app will allow those looking for a caffeine hit to make purchases in around 700 stores across the country direct from the mobile application.
Assigning the app to your unique Starbucks account, the one used if you tout one of the company's top-up cards, those looking to shave seconds off their in-store experience need only hold up the unique barcode created within the app to have staff credit their accounts.
"Customers want to be served quickly, but fewer want to use cash. We wanted to find a way for them to pay in the quickest way possible," said Brian Waring, VP of Marketing and Category at Starbucks UK. "Because our customers want it, we have created our own custom-built mobile payment technology rather than waiting for the near field communication technology which is currently not widely available."