Spotify to enhance its music offerings with live gig streaming
Spotify has revealed plans to stream a live broadcast of its first ever gig set to take place at London’s Koko venue next month.
The live show, which is part of the Nissan Juke ‘Behind the Hit’ campaign and will be headlined by a DJ set from La Roux’s Elly Jackson, is to be held on April 5th at the Camden location. Spotify will stream the live music event as it happens in an attempt to launch a new era in the company’s music providing service.
The hugely popular music streaming service is looking to branch out in to frequent live music broadcasts with Jonathan Foster, General Manager of Spotify Europe, declaring: "giving our users access to great live music in their own home is the next step in the Spotify experience.”
Nissan’s Behind the Hit event will also feature performances from Delphic, The Naked and Famous as well as Pony Pony Run Run. The event was described by Nissan GB’s Online Marketing Manager Andy Jackson who said: "The aim of the 'Behind the Hit' competition was to find an uplifting song that sets the mood when you're driving for a night out. We feel we've done that with Helly and look forward to the first public hearing at Koko and through Spotify."