Spotify has made the inevitable, albeit controversial, move and halved the amount of free music users can access on a monthly basis, pushing customers of the streaming service to its pay-monthly options.
Set to kick into action from May 1st, the revamped Spotify service will limit free streaming time to just 10 hours per month, half of the previous cap, with individual track streams to be limited to just five plays per month.
Despite Spotify head Ken Parks ensuring users that the cut is being made only in order to keep part of the streaming services as a free-to-use entity, those who regularly use the free Spotify service, and are subjected to the frequent advertisements, will no doubt be put out by the new cap.
On the reduced free-stream cap Parks said: "Our chief priority is to keep the free service, which is what has made Spotify so popular and successful." He added: "We're a company whose ambition is to offer all the world's music to everyone, which means growing the business and our user base to many times its current size. Everything we do is designed to ensure our users continue to have access to an amazing free experience."
Adding to Parks’ comments and attempting to push users away from the free service and into the monthly-subscriptions packages Daniel Ek wrote on the company’s official blog: "For anyone who thinks they might reach these limits, we hope you'll consider checking out our Unlimited and Premium services."
Update: Speaking with T3 a Spotify spokesperson has just revealed that new users to the service, will the existing 20 free hour offering for a limited period. They said: "As well as the caps that are coming in, new users will get the existing free service for six months." This revelation provides good news for those who have signed up within recent months.
Will the new Spotify free music cap push you to subscribe or leave you disgruntled about a loss of 10 hours of free tunes? Let us know via the T3 Twitter and Facebook feeds.