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Sony will prioritise Europe over Japan if it struggles to fulfil predicted demand for the PS4, reports have suggested.
According to CVG, the source for the rumour is "an insider involved with PlayStation's business strategy".
Speaking to the website, the insider said that Sony is expecting Microsoft to target Europe aggressively in the next generation.
If the source is genuine, it suggests that Sony considers Europe will be the key battleground of the next generation.
During the last generation, Microsoft has dominated in the UK. However, it has failed to replicate that success in mainland Europe, where Sony's PlayStation 3 has outsold the Xbox 360.
According to the insider, Microsoft is determined that that situation will not happen again; especially if the Sony PS4 manages to launch before the next Xbox.
As such, Sony is anticipating a much tougher level of competition in Europe in the upcoming generation. According to CVG, the insider said Sony is "prepared to do whatever it takes" to prevent Microsoft from gaining a lead.
That includes reducing console shipments to Japan.
The insider said that Sony views its home territory as safe enough to reduce shipments in order to ensure they are available in the US and especially Europe.
We've contacted Sony for comment.
However, we're going to go with the response being something along the lines of "Sony doesn't comment on rumour or speculation".