Sony Corp announced yesterday that it’s to cut about 15 per cent of its mobile phone business’s workforce (about 1,000 jobs), in a drastic bid to cut costs and bolster its position in the competitive smartphone market
Kunimasa Suzuki, president and CEO of Sony Mobile, said: "[A] more focused and efficient operational structure will help to reduce Sony Mobile's costs, enhance time to market efficiency and bring the business back to a place of strength."
The news comes after Sony clawed back the remainder of its joint venture with Sweden’s Telefon AB L.M. Ericsson earlier this year, and just as the firm is gearing up to announce a fresh batch of mobile devices at the IFA show in Berlin this month.
While companies such as Apple and Samsung have flourished, Sony has failed to replicate their success in the smartphone sector, boasting a mere 4 per cent share of the global market, according to industry figures.