Sony to announce iTunes competitor during IFA speech

Subscription based music service to launch early 2011

Sony Music service to challenge Apple's iTunes

Sony is expected to launch an iTunes competitor during its IFA press conference in Berlin later today after a report in the Financial Times outlined the potential service.

Tipped to go live early next year, Sony is reportedly in talks with a number of major record labels over content for its own subscription based music and video service that looks to replace the Sony Connect music store that closed its virtual doors back in 2008.

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Quoting a statement made last year by Sony’s President, Howard Stringer that suggested 90 per cent of Sony products would be interconnected via the web in 2011, the FT has claimed that the prospective Sony Music service will use the PlayStation 3 as a central hub and combine compatibility with Sony Walkmans, Vaio computers, Bravia TVs along with Sony Ericsson mobile handsets.

With such a strong fleet of web-enabled products, the rumoured Sony service could soon become a reality. For all the latest news on the Sony Music service live from IFA check back to T3.com or sign up to the T3 Twitter and Facebook feeds.