Never one to be outdone by big time rivals, Sony has come out and claimed that its e-readers are likely to sell out “around the world” in the final run-up to Christmas.
The words echo Amazon’s claims last week, which saw the online store say it had sold “millions” of Kindles since it released a new, cut-price model earlier this year. With the ipad also flying off shelves, it seems Sony doesn’t want to be left behind.
Sony also said that the Reader Touch had been outselling the Reader Pocket, that despite a much heftier price tag for the former. It seems Sony wants to deflect all the e-reader buzz around Amazon’s bargain bucket offerings.