Sony Qriocity On-Demand media platform announced

UK launch imminent for VoD and and "Music Unlimited"

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"Music Unlimited powered by Qriocity" set to rival iTunes and Spotify?

In a move that, according to Sony’s President of Networked Products & Services Kazuo Hirai will "revolutionize the way that users play, listen, watch, share, communicate, learn, discover and create their digital entertainment content,” Sony has announced the impending UK launch of Qriocity, a multimedia platform built for streaming video and music on demand from Sony products.

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The platform, which was originally to be called Sony Online Service, will launch in the UK in Autumn, landing on new network-enabled Bravia TVs, Sony Vaios and the PS3.

- See the gallery of official Qriocity pictures

It will land with a huge range of movies and TV to stream from a raft of studios including 20th Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), NBC Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Company, and Warner Bros.

Not only that, but ‘Music Unlimited powered by Qriocity’ is planned for a December UK launch, gifting the platform music on demand streamed form the cloud, much like Spotify.

Will it be enough to rival the similar services? Let us know on the T3 Twitter feed.

Link: Sony