Sony not expecting immediate success for PlayStation Move

Word-of-mouth to take Move to top of gaming wish lists

Move to follow EyeToy with word-of-mouth success

Tech all-rounder Sony has openly declared that is does not believe its PlayStation Move motion control peripheral will become an instant success; instead the company is ready to rely heavily on word-of-mouth to support future sales.

Due to hit the UK on September 17th, the PS3's motion control system is to face fierce competition for the imminent Microsoft Kinect arrival that will bring controller-free motion gaming to the masses ahead of the festive period.

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Speaking on the future success of Move, Senior VP of Sony Computer Entertainment Europe, Ray Maguire said: “Exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.” The SECC bigwig added: “Am I expecting a massive day one? Not particularly.”

Further discussing the expected upward trend of Move sales, Maguire once again relied on past experiences with Sony’s old EyeToy peripheral stating: "It went on to be massively successful. As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That's what I expect from Move as well.”

One area where Sony will hope to trump its Microsoft controller-less counterpart is in the core gaming market where the Move system has been repeatedly demoed with a number of high-end and even 3D titles. On this core market, Maguire added: "It's not only about the keepy-uppy and the wishy-washy. We're starting to think about Move and how you use that in games like LBP or Killzone, some major games. With that attitude it starts becoming less of a novelty and more of just another way of enjoying the games we all know and love.”

Priced just £50 for the Move starter kit of controller, camera and game, Sony’s motion gaming offering is set to arrive not just earlier than the Microsoft attempt but with a considerably more wallet-friendly price than the £130 tag given to Kinect.

Are you leaning towards camp Kinect or a fan of the Move mission? Let us know which motion gaming system you think will take top honours this Chrsitmas and beyond via the T3 Twitter and Facebook feeds.