Earlier this week, Sony boss Kazuo Hirai unveiled the new NEX-5R compact camera at Sony's keynote press briefing at IFA in Berlin and besideds being an impressive piece of kit, this device may represent the tech giant taking a leaf out of the design books of Apple and Google.
The NEX-5R comes armed with an impressive array of specifications including a 16.1-megapixel APS-C image sensor, Wi-Fi connectivity and Android's OS. According to Sony the NEX5R is supported by the following E-mount lenses: E 18-55mm F3.5-5.6 OSS (model SEL1855); E 55-210mm F4-6.3 OSS (model SEL55210); E 18-200mm F3.5-6.3 OSS (model SEL18200LE); E 24mm F1.8ZA Sonnar T* (model SEL24F18Z).
However, in a bold new move, users will also be able to upgrade the NEX-5R after their initial purchase. Sony says that Firmware upgrades will expand the range of lenses offering Fast Hybrid AF support. Not only that, but users can download PlayMemories Camera Apps that offer them an increased list of functionality including editing capabilities ('Photo Retouch') multiple frame capture ('Cinematic Photo') and connectivity to cloud storage and social networks ('Direct Upload'). If they download the 'Smart Remote Control' utility, they can link the NEX-5R with a smartphone, enabling remote control of the viewfinder and shutter button.
The NEX-5R represents a step forward in terms of integrating cloud digital storage on camera platforms and augmenting these devices beyond the intital purchase. We expect this to be an increasing trend in cameras in the future.