Sony has launched an app for iPhone, iPad and iPod touch which brings movie fans a free clip from the company's vast movie library every day.
My Daily Clip, which is available to download from the App Store now, will deliver a new clip to your device each day and, naturally, provide links to download the whole movie from iTunes.
Each clip is accompanied by a little trivia, while also giving the option to share it with friends via Facebook and Twitter. Clips from previous days can be easily searched for and found using the on-screen calendar.
The free application is a fab idea from Sony to expose more people to its online library and push movie downloads direct to a device. It's also a win-win for us downloaders, because even if we don't to download the movie, who's going to complain about a free, high quality clip from a classic movie arriving on our handset every day.
Be warned though, the Ben Affleck and Jennifer Lopez calamity known as Gigli is hidden in the line up, which may see the need for you to drown your iPhone in a cocktail of bleach spiked with cyanide. Just to be on the safe side.