Phone manufacturer sets sights on 2011 improvement
Sony Ericsson has acknowledged what was a disappointing product haul in 2010 as the handset specialist looks ahead to a promising year in 2011.
Speaking with the folks at PocketLint, Sony Ericsson’s acting Global Head of Marketing Steve Walker has openly discussed the company’s failings in the past 12 months stating: “Last year we didn’t anticipate the strength of feeling that consumers would have towards the Android release,” adding: “that was a learning experience of the first year of mass market Android smartphones”.
Embellishing on the influence Google’s mobile OS had on the smartphone market in 2010 Walker said: “When we started to design our 2010 handsets in 2008, nobody really knew the dynamics of the Android smartphone market or even what the smartphone market was going to be.”
“None of us could predict 2 years previously, to what extent users would switch into smartphones. None of us could really predict what would be more important and less important for consumers”.
Walker, who claims the company learnt “a huge amount last year”, followed the CES 2011 arrival of the upcoming Sony Ericsson Xperia Arc by declaring: “As we do every year, we’ve taken those learnings and applied them to the new products in the new portfolio. We do think we’ve taken a big step forward for 2011”. The Xperia Arc, set to launch in the coming months runs Google’s latest Android 2.3 operating system, Gingerbread and features and 4.3-inch touchscreen, 8.1-megapixel camera with 720p HD video recording capabilities and a 1GHz Qualcomm processor.
Expected to play a key role in Sony Ericsson’s 2011 portfolio is the long awaited and heavily anticipated Sony Ericsson PSP Phone believed to preparing for a Mobile World Congress unveiling next month.