Sony Ericsson: 'We should've taken the iPhone more seriously'

Speaking ahead on the iPhone 5 unveiling Sony Ericsson CEO Bert Nordberg has lambasted the company's slow response to the original Apple handset but insists Google's Android OS is the way forward

With Apple set to officially unveil the iPhone 5 later today, Sony Ericsson CEO Bert Nordberg has declared his company should have reacted quicker to the iPhone when it was first launched in 2007.

Whist Nordberg was not in charge of the Xperia Arc and Xperia Ray manufacturer when Apple outed its first smartphone four years ago he has expressed his belief that the company could have responded to the market dominating threat  of the iPhone sooner in order to stem the gap between the brands.

"It's safe to say that Sony Ericsson should have taken the iPhone more seriously when it arrived in 2007," Nordberg revealed in an interview with the Wall Street Journal. Despite these concerns Nordberg believes Sony Ericsson is now on the right track partnering with Google’s ever growing Android OS "Our Android strategy has been successful and the best choice we could have made," he said.

Apple iPhone 5 Launch Event: What to expect

Kicking off at 6pm GMT today, Apple’s ‘Let’s talk iPhone’ event has been the thing of rumour speculation for months with last week’s confirmation invites putting further expectation on the fanciful feast of exciting new products to be unveiled by the Cupertino company.

With an entry level iPhone dubbed the Apple iPhone 4S expected to launch as a competitor to the influx of low-end Android smartphones, Apple looks set to expand its grip on the mobile market. Celebrating its tenth birthday the iPod is in line to be given another refresh with a white iPod Touch 3G tipped for inclusion. Further possible arrivals include Apple HDTV and app rentals through iOS 5.

Apple iPhone 5 Rumours: The story so far

As Apple prepares to unveil the much mooted iPhone 5 release date, latest iPhone 5 rumours have suggested the handset will land with the same A5 dual-core processor chip found within the iPad 2, an 8-megapixel camera with 1080p Full HD video recording capabilities and a new slimmer form factor.

Follow all the latest goings on from the Apple event by bookmarking the T3 Apple iPhone 5 Launch Event: Live blog and let us know what would you like to see unveiled at tonight’s ‘Let’s talk iPhone’ event via the comments box below.
 

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