Sony buys Hawk-Eye live sports tracking company

British based company to become part of Sony Professional

Sony has officially announced that it has acquired the UK based company Hawk-Eye Ltd, best known for introducing live sports tracking technology now commonly used in both cricket and tennis.

No financial details of the buyout have been revealed, but Sony aims to use its latest purchase to deliver "innovative solutions for sports stadia and broadcasters"

On the acquisition Naomi Climer, Vice-President Sony Europe, commented, "Hawk-Eye is recognised globally for its innovative solutions for resolving close calls in critical sporting situations, particularly in cricket and tennis where they have developed a worldwide reputation. Players, officials and sports fans have all appreciated the accurate and entertaining way in which Hawk-Eye has integrated its technology into these key sports."

Paul Hawkins, the founder of Hawk-Eye, said, "Over the last decade Hawk-Eye has become the reference standard technology for ball tracking and graphics in tennis, cricket and snooker. Our skills and established knowledge coupled with Sony's breadth of capabilities and technologies will create immense opportunities for the sports industry."

Interestingly, as football governing body FIFA met last week to discuss the possibility of goal-line technology finally being introduced to the beautiful game, this could well pave the way for Hawk-Eye to finally eradicate errors like Frank Lampard's disallowed goal against Germany at the 2010 World Cup in South Africa last summer.

Sony has already kicked up a working relationship with FIFA after the 2010 World Cup in South Africa was broadcast in 3D, so Hawk-Eye may just be next on the agenda. Lampard perhaps won't be the only one hoping it does...

Link: Sony Europe

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now