Okay, we'll forgive you for not knowing what a "Snooki" is. Actually, it had to be explained to several members of the T3 team that "Snooki" is, in fact, a person.
Known to many from TV's Jersey Shore, Nicole "Snooki" Polizzi decided to follow the likes of Dr. Dre, 50 Cent, Ludacris, Xzibit, Quincy Jones, Jay-Z, Lady Gaga, Will.I.Am, P Diddy, Snoop Dogg, Miles Davis, Daft Punk (and a few others) by endorsing a pair of headphones.
But that's not all. She's now got a whole range of tech accessories, and she's bringing them to CES. Yay.
Polizzi partnered with iHip last year to bring out her branded headphones, but for 2013 we can expect iPhone and iPad covers, a portable speaker and, yes... more headphones.
The "Snooki Couture by Nicole Polizzi" collection will get an exclusive first airing at the Las Vegas tech show on Wednesday and, according to iHip, the style and personality of Snooki has been infused into the products.
“I’m so excited to have headphones with style! I love listening to my music and being accessorised. iHip worked with me on incorporating my signature style with the best sound quality and a comfortable fit,” Polizzi said.
Before you rush out to pre-order, there's no word on a release date or whether Snooki's range will be coming to the UK - but we'll monitor The Situation and keep you updated.
Keep up to date with all the latest CES news at our dedicated T3 CES 2013 page.