Snapdragon S4 provides perfect op for devs to target mass market, says Qualcomm SVP
Snapdragon S4 will give devs the opportunity to produce apps on a larger scale, says Qualcomm's SVP of Product Management
Qualcomm’s SVP of Product Management Raj Talluri told devs this week that his company’s Snapdragon S4 processor is the ideal platform for developing both applications and games for mobile devices, such as smartphones and tablets, for large-scale markets, claiming the chip's unwavering popularity in this sector provides the perfect opportunity for mass market distrubution.
Speaking at Uplinq, his company’s annual conference for developers held in San Diego, California, he kicked-off proceedings by bigging up the 1.5GHz S4’s quad-core CPU, before advising attendees to target the masses to boost downloads of apps, as opposed to just the high-end, technically sophisticated market.
In addition to enhanced battery-life, Qualcomm claims its chips centre around the 'user experience', with features such as surround-sound recording and facial processing being added to boost desirability of its processors to consumers.
With several leading manufactures including Snapdragon processors in their smartphones, Talluri said the S4 also presents developers with the perfect opportunity to create and optmise applications across several leading platforms, including Android and iOS, using a single processor, saying: