Qualcomm's CEO, Dr Paul Jacobs, used his opening keynote speech at CES to announce the new Snapdragon 800 Series processor, which will enable UHD (4K) recording on your mobile phone.
Due to appear in the second half of 2013, the Qualcomm Snapdragon 800 Series chip will be able to clock up speeds of up to 2.3GHz and will appear in smartphones, tablets and smart TVs.
Demonstrating exactly what the chip is capable of, film director Guillermo del Toro was invited on stage to showcase a clip of his upcoming movie Pacific Rim in eye-popping 4K, complete with 7.1 surround sound, and played back from a Snapdragon 800-toting tablet.
While your movie making skills may not quite be up to the standard of the the famous Mexican director, you too will be able to capture 4K footage from your very own smartphone.
While the opening keynote has been delivered by Microsoft in recent years, this year saw a special guest appearance from Steve Ballmer in which he joined Jacobs onstage to showcase some of the latest Windows 8 products containing Qualcomm chips.
The event also saw appearances from Star Trek Into Darkness star Alice Eve, American pop rockers Maroon 5, Nascar driver Brad Keselowski and, er, Big Bird from Sesame Street, all demoing uses for the upcoming chip.
We're hoping to get our hands on some Snapdragon 800 hardware later today, so keep your eyes peeled...
Snapdragon 800 Series processor revealed
Qualcomm CEO, Dr Paul Jacobs has announced the new Snapdragon 800 Series Chip at CES 2013