Sky introduces the £49 Sky+HD box
High definition for the masses
The future is HD - at least, that's what Sky claims. And the satellite giant is putting its money where its mouth is, offering the Sky+HD box for a credit crunch-friendly £49.
It could be onto a winner too. According to Sky's latest figures, 188,000 people went HD with the company in the last three months of 2008, doubling the number of the previous three months as well as bumping up the total number of Sky HD houses to 779,000. And that was before the cheap box sweetened the deal. The credit crunch might help the broadcaster too - as finances tighten, staying in just might become the new going out. Although with minimum monthly costs of £16.50 for Sky, along with a HD package starting at £9.75, it's not exactly budget entertainment.
But compared to a month of nights down the pub or a couple of meals out, it still holds up well. And no doubt Sky will be getting that message across with its 'major TV, billboard and press advertising campaign' from February. And with around 1,000 being created on the back of it, it's hard to be anything but positive.
Link: Sky
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23|10|2009 11:40
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By carlosd
28|01|2009 18:00
i have just cancelled my sky hd - hardly anything in full hd. only good if you pay even more money to sky for hd films and football.
By 9lives
28|01|2009 14:26
Got to agree with cbridge. I'm not paying extra for HD channels in the same way that I wouldn't have paid extra for Sky+ (before they dropped the monthly fee I got it free with sports/movies).