Sky has announced its plans to expand its Anytime+ offering with the on-demand service to be brought to a wider audience whilst adding BBC iPlayer
With more than a million homes already making use of the Sky Anytime+ service the broadcasting behemoth has revealed that along with a bevy of new content it is to open the platform up to a wider audience with the Anytime+ system to be made available to all Sky+ HD customers with an internet connection.
Starting tomorrow users will be able to make the most of a flurry of archived ITV Player content from the Anytime+ platform with the likes of Cold Feet and Prime Suspect joining a collection of programming from Sky’s own channels and content from MTV and the Discovery, Disney and FX channels.
"We want customers to get the best out of their Sky subscription and Anytime+ is a great way to give them more control and choice over how they enjoy TV,” said Jeremy Darroch, Sky’s Chief Executive. “We already know how popular Sky+ is and how it puts customers back in charge of their TV viewing. Anytime+ builds on that control and it’s no wonder we’ve seen such strong demand for it.
"Sky Anytime+ will go from strength to strength in 2012 and we are delighted that the addition
of the BBC iPlayer and ITV Player will allow customers to also enjoy the best of terrestrial TV, whenever they want. We’re also delighted to be able to widen access to the service so that millions more Sky customers can enjoy the added flexibility it offers."
Whilst the first batch of ITV Player content will be available to Sky Anytime+ users in a matter of hours those looking to get their fill of past Top Gear, Mock the Week and Have I Got News For You episodes will need to wait until “later this year” for the BBC iPlayer introduction to drop.
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