Sharp Quattron TVs add 3D to four-colour technology

40, 46, 52 and 56-inch models set to storm 3D market

Samsung and Sony beware; the other big S in TVs is coming for the 3D crown

Anew big-player entered the 3D TV market earlier this week as the Japanese electronics giant Sharp unveiled itsinaugural line of LCD Aquos Quattron 3D TVs.

Sharp, who bucked the 3D trend earlier this yearby instead unveilingits fourth colour (yellow) technology, has now entered the extra dimensional market with a range of four 3D TVs set to challenge the current 3D competitors, Samsung and Sony.

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Sharp’s range will include 40, 46, 52 and 56-inch models that, thanks to the inclusion of Sharp’s LED backlight technology, are a staggering skinny 3.9mm thick.

Settingits new LV range of Quattron 3D TVs apart from those 3D models already on the market, Sharp are promoting its line as the world's first four primary-colour 3D displays, adding yellow to the traditional red, green and blue for more brightly defined images.

Again setting itself apart from the competition and whilst Samsung are raving about their 2D to 3D image conversion, Sharp has flipped things on its head, boasting about its 3D to 2D conversion capabilities, presumably for when you want to get back to the good ol' days.

Paired with AN-3DG10 glasses, expected to cost around £75 each, the 3D Quattron range has been launched alongside the arrival of the Aquos BD-HDW700 and BD-HDW730 3D Blu-ray players, both of which will lead double lives as hard-disk recorders capable of keeping hold of up to 2TB of data.

A UK release date for Sharp’s 3D range has yet to be announced but if we are honest, we can’t see the four-coloured 3D sets rocking up anytime soon.