Samsung has announced it has surpassed a new landmark in the TV app market with more than 2 million television-bound applications having now been downloaded from the Samsung TV App Store.
Whilst this is some distance off the 10 billion app downloads the Apple App Store is due to hit in the coming days, the Samsung TV service has doubled its level of downloaded content in a little over a month having hit the 1 million download mark early in December.
Having taken 268 days to chalk up its first million downloads, increased public knowledge and festive period hardware sales have seen the TV-specific app service reach its second million downloads in just 53 days. With 12 million Samsung-branded, internet-connected TVs expected to be shifted in 2011, the popularity and availability of TV-based applications is expected to rise considerably in the coming months.
Of the 380 Samsung TV apps currently available, an impressive 259 are available for download completely free of charge with a number of movie streaming and social networking applications, such as LoveFilm and Twitter currently proving the biggest hits.