Samsung's latest ad campaign in Australia has played on its recent legal battle with Apple branding the Galaxy Tab 10.1 "the tablet Apple tried to stop"
Banned from sale in Australia since launch during the summer the Samsung Galaxy Tab 10.1 has been the subject of numerous patent lawsuits with Apple’s original injunction finally overthrown by courts down under allowing Samsung to see the Android device in the weeks leading up to Christmas.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," said Tyler McGee Samsung’s Vice President of Telecommunications in Australia.
Samsung Galaxy Tab 10.1 Features
Radically redesigned following its official unveiling at MWC 2011, the Samsung Galaxy Tab 10.1 sports a super slim body with a 1GHz dual-core processor powering a 3-megapixel rear-mounted camera and a second, 2-megapixel forward-facing snapper.
A 10.1-inch WXGA display with a 1280 x 800p resolution features on the Android 3.0 Honeycomb tablet with 720p HD video recording capabilities completing the specs impressive array.
Is the Samsung Galaxy Tab 10.1 the closest competitor to Apple’s seemingly untouchable mantle as the leader of the tablet market? Let us know what you think via the comments box below.