Canadian tech giant RIM is reported to be looking to sell off its BlackBerry brand with Samsung lined up as a potential buyer of the business phone maker
With declining sales and devices struggling across smartphone and tablet markets BlackBerry's parent company Research In Motion is reportedly looking to sell off whole divisions of its business with handset rival Samsung its desired buyer.
According to claimed insider sources tech blog BGR has reported RIM is looking to shift the BlackBerry brand for between $12 and $15 billion with the company's co-CEO Jim Balsillie said to be "going hard after Samsung" in search of a quick sale.
Samsung BlackBerry Bid
Whilst it has been reported Samsung believes the plus $10 billion valuation RIM has bestowed upon the BlackBerry brand is too high, a leading spokesperson for the Korean manufacturer has come out rubbishing the claims.
"We haven't considered acquiring the firm and are not interested in (buying RIM)," said Samsung speaker James Chun in response to the rumours.
Whilst the company struggles to make waves in the smartphone and tablet sectors and with reports of an apparent takeover news yesterday filtered through that RIM was working on two new tablet devices with the BlackBerry PlayBook follow-ons to land later this year.
Has BlackBerry lost the magic touch which kept its QWERTY touting smartphones atop market charts for so long? Let us know what you think via the comments box below.