Blackberry Curve deals
RIM has responded to claims that the company was looking for a way of selling its hardware business, BlackBerry.
The statement reads:
"RIM has hired advisers to help the Company examine ways to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives. As Thorsten said on the Company's fourth-quarter earnings call, 'We believe the best way to drive value for our stakeholders is to execute on our plan to turn the company around.' This remains true."
This response has come after a major daily newspaper reported yesterday that RIM was looking to split its hardware division allowing the company to focus more on software.
It now appears as though RIM has indeed called in financial advisors to help, but instead of finding ways to sell the hardware business these advisors will be looking at ways of making the brand more profitable.
With RIM recently unveiling the brand-new BlackBerry 10 OS at BlackBerry World 2012 there's increased pressure on the company to compete with the likes of Apple and Android.