Research finds 75% of Brits browse the web when watching TV

There is a reason a hashtag appears on-screen during every TV show. New research has shown that three quarters of viewers choose to use a portable device while watching television. Britain has embraced ‘sofalising’.

 

The study was commissioned by broadcasting-giant Sky and found that 34% of us choose to discuss TV online during our favourite shows.

Talking to friends, sharing our views and recommending what to watch from the comfort of our sofas is in-part due to the mass-adoption of tablet computing. Devices like the iPad have been longtime favourites but newer (and cheaper) slates like the Google Nexus 7 and Amazon Kindle Fire HD have helped ensure the domination of settee-surfing.

Mobile phones also allow people to be in constant communication with their plethora of social-networking profiles. Sky discovered that 64% of British viewers preferred to keep an eye on their Twitter and Facebook feeds on a smartphone or tablet while watching.

Younger viewers are the biggest ‘sofalisers’ with 34% of 18-24 year-olds choosing to publish their views online and 31% content to discuss TV with people they have never met. Only 4% of 55 year-olds feel the same urge to share.

Shows like ‘The X-Factor’ capitalise on people’s new found need for multimedia entertainment by providing a free app that allows the viewers to interact with their friends and provide television executives instant feedback about the episode.

The research has convinced Sky to update its own Sky+ app, hoping to make the most of the trend that seems to have irrevocably turned the good-old-fashioned Gogglebox into a Google-box. What is your device of choice for all your sofa-surfing needs?

The survey was conducted by YouGov to mark Sky's partnership with zeebox to update its Sky+ App for iPad - helping you to discover more about the
TV you're watching. Visit sky.com/skyplusapp for more information.

Words: Aaron Brown

Footballers on Twitter

Nike football
Footballers on Twitter: Best rants ever

Talented on the pitch, not so much on Twitter...

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now