Amazon buys Evi

Could Siri-rival be being prepped for Amazon Kindle smartphone launch?

Amazon has reportedly purchased Evi, adding further fuel to the speculation that the company is preparing to launch a smartphone.

The intelligent assistant – similar to Siri – was developed by British start up True Knowledge. According to TechCrunch, the firm has been bought by Amazon for $26 million.

All calls by TechCrunch to Amazon and True Knowledge (which rebranded as Evi Technologies shortly after the app's launch) were met with no response.

Only Evi backers Octopus Ventures responded to its requests, responding "On this occasion Octopus will decline to comment on this specific portfolio company."

However, an investigation by the website found that all of the company's legal documents have been changed to the same company as Amazon's Company Secretary.

Evi is currently available on iOS and Android. The app had a shaky start on iOS after Apple threatened to pull it from the App Store for being too similar to Siri.

The firm later recanted on those threats.

At the end of March we reported on the latest rumours about the Amazon Smartphone. That rumour said that Amazon was considering a 4.7-inch screen. It also said the company was aiming for a second quarter launch (so April to June).

Evi uses something its developers call natural language text. It claims that it no only enables the app to understand what the user means, but also their intent.

It is also said to be capable of learning.

Why not take a look at why we think an Kindle smarphone makes sense for Amazon?

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