Actually owning copies of your music is apparently incredibly uncool, cloud-based music-streaming like Spotify is the new thing and Pure has jumped on the bandwagon with Pure Music
DAB radio makers and general audio experts Pure have announced a new online service called Pure Music which lets you stream as much music as you could possibly want to your laptop, Pure internet radio or even smartphone.
The service gives you access to millions of songs, custom-made mixes and radio channels, all of which can be placed into playlists and then with a planned future upgrade can be made into offline playlists making it a cloud-based service that potentially has one-up on its rivals by offering the functionality on their radio's as well.
It'll cost £4.99 a month however when the further functions such as offline mode etc arrive there will be a different price structure, presumably with £4.99 being the basic package to begin with. One other functionality of the service is tagging: if the user hears a song they like on the radio they can tag it and then search through the Pure Lounge library to then find it and include it in any further mixes.
Users will be able to get their hands on the Pure Music software in the UK in December through a free upgrade while those in the rest of the world will have to wait till early 2012.
What do you think, is it a rival to the likes of Spotify? Let us know what you think via the comments box below...