Analysts have predicted that the Sony PS Vita could see sales reach as high as 12.4 million worldwide by the end of 2012, however this would only be possible if a price cut was on the cards.
Talking to TechRadar Strategy Analytics believes that while margins are small in this market, the PS Vita could see substantial growth if it follows through with its promise of high quality content.
"The real value of the PlayStation Vita is its drive for content revenue growth and its strategic position in Sony's entertainment ecosystem"
"The PlayStation Store will have a vital role in selling games, videos and other content through its online access."
While the company admits that the PS Vita is too small a product to turn around Sony's financial situation it does predict that with software and hardware included it could bring in around $2bn in revenue during 2012.
The PS Vita had its UK release yesterday with hundreds waiting outside Game to get their hands on the latest handheld gaming platform from Sony featuring a whole host of different features which will hopefully set it apart from the Nintendo 3DS.
Source: Tech Radar