Project Canvas renamed YouView ahead of 2011 launch

Internet-connected on-demand TV service to launch next year

YouView appoints Richard Halton as CEO

Project Canvas, the partnership of seven major UK broadcasters that will offer free-to-air, web-connected digital and catch-up television via a set top box from early next year has today been re-branded as YouView with Richard Halton, former Project Canvas leader appointed the service’s CEO.

The newly named YouView is a collaboration between the BBC, ITV, BT, Channel 4, Five and Talk Talk that will offer a subscription-free service offering seven day catch up and a full range of on-demand services such as the BBC iPlayer and 4OD direct to your main home TV.

Related Links:
- Project Canvas gains industry support amidst criticism
- Channel Five rejoins Project Canvas
- Channel 4 and Talk Talk join Project Canvas

Introducing a programme guide that goes backwards as well as forwards for easy access to previously broadcast shows the YouView service is expected to launch during the first half of 2011 with a one-off-fee for the box instead of monthly contracting transforming the service into an internet-connect version of Freeview.

Boosting the credentials of the yet to be priced YouView set top boxes will be the inclusion of a Personal Video Recorder that will allow users to pause and rewind live TV or record single shows and entire series’ at the touch of a button.

Speaking on the newly named YouView, the service’s opening CEO Richard Halton said: "We are creating an exciting consumer brand which will stand for a better TV experience for UK homes. Connected TV creates all kinds of creative possibilities, for existing networks as well as local services and new developers of interactive applications. It all adds up to great news for TV audiences."

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