Polaroid launches 3D sunglasses range with RealD

3D glasses designed as 'premium' alternative

Polaroid have teamed with RealD to make new 3D-compatible sunglasses

Cinema goers who hate the typically cheap and horrid-looking 3D glasses provided may find salvation as Polaroid have announced a deal with RealD to produce a line of 3D-enabled sunglasses.

The curved 3D glasses are designed with polarised, UV-protecting lenses so you could easily go from wearing them for a day out in the sun to a cinema screen without changing your eyewear. As well as 3D film screenings, the frames will work with passive circular polarised TV sets, of which only LG are current UK manufacturers. UK prices are yet to be confirmed, but based on the US, £20 is the approximate cost of these hybrid shades, significantly cheaper than £100+ you'd be expected to pay for active shutter glasses.

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A press release explained: "The Polaroid Premium 3D Glass Collection consists of a range of custom frames with precisely curved circular polarized lenses allowing moviegoers and TV viewers to fully experience 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”

The emphasis from Polaroid Eyewear is on the everyday practicality and improved style of their glasses in comparison to the cheap red and blue frames of years gone by and their contemporary plastic counterparts.

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