This morning was Philips’ turn to take to the stage at IFA 2011 in Berlin. While the company unveiled a smattering of top new tech, the obvious headliner was these: the 9000, 8000 and 7000 ranges of smart TVs.
All the new sets benefit from enhanced processing engines with Perfect Natural Motion, which allow features such as split screen gaming and rendering of up to 2 billion pixels per second. The 8000 and 9000 pack in Philips’ 3D Max technology, allowing for 180 degree viewing angles of active full HD 3D TV.
These two also boast 2D to 3D conversion, which you can customise with depth adjustment. Meanwhile, the lesser 7000 has what Philips calls Easy 3D – which we think translates as passive 3D tech, with lower energy consumption and a lower price.
The most exciting feature is the smart media portal, which brings music, video on demand, online networking, games and apps via the Net TV software. In 2D mode, 2 players can play games on the 8000 and 9000 TVs as standard split screen, but turn on 3D Max and don your specs, and each player’s screen will magically see their own screen grow to fill the entire screen.
Philips has teamed up with LG and Sharp to make its smart TV ecosystem a world force. This should, if nothing else, make Samsung a bit nervous.
The 9000 and 8000 LED TVs are both 46-inches, while the 7000 is a slightly larger 47-inch. The 58-inch widescreen Cinema 21:9 Display has also been upgraded to feature Smart TV.
Are these LED sets the highlight of IFA 2011 so far? Let us know on the T3 Twitter feed, and keep it locked to T3 for the rest of the news, features and hands-ons from the show.