Justin Timberlake took to the stage at CES 2012 to unveil MySpace TV, the new service from Panasonic and MySpace designed to combine television with social networking.
The MySpace TV app will enable owners of televisions from Panasonic’s new 2012 Smart Viera plasma and LED range to view content that their MySpace friends are watching and interact with the content and friends on their TV screens.
The demonstration at Panasonic’s CES 2012 conference in Las Vegas, initially introduced by MySpace CEO Tim Vanderhook, showed four friends watching an American football match, commenting on the action via smartphones and tablets, drawing tactics and viewing comments on their TV screens and celebrating on the screen together in their separate living rooms during a touch down.
Co-owner of MySpace Justin Timberlake stated: “As the plot of your favourite drama unfolds, the joke of your favourite SNL character plays, or even the last-second shot of your favourite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring.”
However, the inner workings of the project were quite vague, and the finer details of exactly how this ambitious service will be managed are lacking, as are pricing and release details for the US and European markets. Answers to potential problems – such as whether users will definitely require a Panasonic set to use the service – appear to be pending.
Initial MySpace TV programming will focus on music channels, moving towards movies, reality channels, news and sports. It is rumoured to roll out in the first half of 2012.