Paid-for online news gains traction

People are now more willing to pay for their online news content, according to a survey of 11,000 users in nine countries

 

A new study has found that paid-for online news may be gaining traction among consumers. The Reuters Institute Digital News Report, which suveyed 11,000 Internet users in nine countries, has found that there's been a rise in the percentage of people who may be willing to pay for online news.

The study found that there had been a jump in the number of people in the UK willing to pay for online news from 4 per cent to 9 per cent over the last year. It also stated that consumers between the ages of 25 to 34 appeared more prepared to pay for online news than older readers.

There was also a rise in the percentage or readers in the US, France, Spain and Germany willing to pay for online news.

The study will likely be of interest to some of the UK's biggest newspapers, who are either contemplating ways to monetise their web content, or have already placed paywalls in front of their online news.

"The most popular type of one-off payment in all countries is for downloading and using an app or making an in-app purchasem" said the study. It was also noted that consumers with Apple products are more likely to pay for online news than those using devices on other operating systems.

 

 

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