Amazon has fought off stiff competition to be unveiled as the Retailer of the Year at the T3 Gadget Awards 2011, showing that the demise of the highstreet is ever present as online retailers triumph.
Seeing off the likes of the mighty Apple Store as well as fellow physical retailers John Lewis, Jessops, Tesco and The Carphone Warehouse, Amazon proved victorious despite being the only of the ten retail award finalists to deal solely in online orders.
More than a simple online store, Amazon has in recent years moved into tech production with the market dominating Kindle e-reader to soon be plumped by the company’s first tablet.
While being an online store first, Amazon is of course known for the Kindle, its first entry into the hardware sector, jumping straight to the head of the pack and becoming one of the most recognisable gadgets available today.
Showing that eInk was by no means an archaic technology the Kindle combines simplicity, value for money and efficiency to create the ultimate portable reading device.
Not forgetting it’s roots, Amazon has started up Amazon Prime, a subscription service that offers regular buyers the chance to save huge amounts on delivery by paying an annual fee in return for faster and free delivery.
“Amazon is a real hub for consumers to use,” said Nik Taylor, Editor on MSN Tech and Gadget and T3 Gadget Awards judge. “It just pulls everything together so nicely.”
Is Amazon the leader of the pack, or would you have chosen another company? Let us know on the comments box below, and tip your cap to tonight's other winners with a browse of our T3 Gadget Awards winners feature...