Sunglass innovation has been lacking lately. Sure, we had Google Glass, but look how that turned out...
Attempting to break that cycle is Oakley with its new Latch shades, which feature a clip in the frame which is both innovative and useful.
Let me paint a picture.
You're in California, skating around the palm tree lined streets. Like so:
But you need a break, so you stop at a convenience store... You head to the rear of the shop and enter the restroom. The bulb is broken and it's dark, so you take off your sunglasses and hook them to your t-shirt collar.
You do your business and then slowly lean forward to flush...
Your shades plummet into the grimy toilet bowl. 10 points for a perfect somersault. 0 points for urine soaked specs.
All jokes aside, it's a common problem, whether it's a toilet-related incident or run-in with concrete. I've lost tons of sunglasses that way.
Back to Oakley Latch.
This clip secures the sunglasses in place on a t-shirt, saving you from urine soaked toilet-eyewear.
The glasses were designed in collaboration with the Oakley Design team and Skate icon Eric Koston, photographer Atiba Jefferson and two young talents Sean Malto and Curren Caples.
We think they look great, and during the past week wearing them at MWC in Barcelona and while driving over the Alps, we didn't drop them once.
They're available now, priced between £110 - £160.