Speaking to T3, Dr Hankil Yoon, senior VP product strategy group, Samsung, said: "We are not doing very well in tablet market and we wanted something new to add to category market."
Surprisingly, he continued: "We hope it kills of the Galaxy Tab". The Samsung Galaxy Tab 10.1 launched at IFA more than a year ago, and was recently updated to the Samsung Galaxy Tab 2.0.
"Seeking to kill your own product by releasing increasingly compelling devices might position Samsung as a confident brand. A brand ambitious to improve its products so that the choice for consumers is between several Samsung products rather than between Samsung and its competitors’ products", said Dr Yoon.