Nokia to pull OVI Music Unlimited

Lack of interest kills off all-you-can-eat tunes service

Nokia set to pull OVI Music Unlimited in most markets

Nokia looks set to pull the plug on its ill-fated free music service, OVI Music Unlimited.

The company is to cease bundling the service with new phones in most markets, although customers that have activated their subscription will continue to have access until it expires.

The service launched in 2008, and was originally touted as a competitor to iTunes. However, restrictive DRM and older handsets at launch contributed to a lack of growth.

Nokia will continue to sell phones bundled with free music downloads in China, India, Indonesia, Brazil, Turkey and South Africa.