Nokia reveals new naming strategy

The higher the number, the better the phone.

Nokia has unveiled a new naming strategy for its entire portfolio of phones, ditching the C, E, N and X series monikers in favour of a numerical approach. Essentially, the higher the number, the better the phone.

The news comes just a day after Nokia revealed its first 1GHz smartphone, the Symbian Anna-packing Nokia 500. While this currently sits atop of the Symbian tree, newer phones with higher numbers look set to gazump it. Nokia’s Windows Phone handsets will surely have the highest numbers of all.

Nokia says that the move to this new numerical strategy will help users understand how good a phone really is. In an official blog post on Nokia Conversations, the company said, “People understand the logic behind ‘the bigger the number, the more you get’ philosophy.”

But with Symbian and Windows Phones both getting the same treatment, the chance for confusion is ripe. Will this really help Nokia clamber back to the top of the smartphone tree? Let us know what you think on our Facebook and Twitter pages.

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now