Nokia looking to ditch luxury Vertu brand

Finnish company already looking for buyers?

Not only are we seeing changes in their handsets like the Lumia 800 but also big changes are afoot for Nokia in relation to their other ventures such as Vertu

Nokia is apparently looking to sell it's luxury phone brand Vertu and will be using Goldman Sachs to oversee completion of the deal.

The brand hasn't as yet been given a value however it's believed that the company's annual revenue is above $200 million making it a very serious move by Nokia.

Founded in 1998 to try and cater for the niche luxury market Vertu phones are built using hugely expensive materials and come with Vertu Concierge, a service that comes as part of the purchase, giving customers one-touch access to a personal hotline which will book taxis, hotels and even restaurants.

While it's not known exactly why the company is planning to sell Vertu it has been known for some time that Nokia has been planning to make some serious cutbacks in its portfolio while also embracing the new direction it's taken as demonstrated by it's first Windows Phone 7 handset the Nokia Lumia 800.

If money was no object which smartphone would you get? Let us know via the comments box below...

Source: ZDNet