Nokia target Android and the budget smartphone scene with CEO Stephen Elop confirming the manufacturer is to add cut-price Lumia handsets
Nokia has revealed plans to expand its range of Lumia branded Windows Phone handsets with the company suggesting it is to bring the fight to Android on the budget smartphone front.
Speaking during a recent investors call, Nokia CEO Stephen Elop suggested the Finnish phone manufacturer is to concentrate its efforts on wallet-friendly cheap Windows Phone handsets in a bid to eat into the budget smartphone market currently dominated by Samsung and HTC Android handsets.
Having previously expanded its high-end Lumia 800 and Lumia 900 offerings with the mid-range Lumia 710 and entry level Lumia 610, Nokia, despite confirming it is to shed a further 10,000 jobs in the coming year, has announced it is to push the budget scene heavily in the coming months.
“We need to compete with Android aggressively,” Elop said. “The low-end price point war is an important part of that.”
“We had plans already to go lower than the 610,” Nokia’s CEO added before revealing the company has received support from Microsoft to identify “ways to go even further than we anticipated.” He added that the Windows Phone OS will help the company“broaden the price point range that we’re pursuing with Lumia.”